Bringing the fight…

by premierbakedbeanbrand

There are so many things that are new, to me, it’s just a whole world of excitement… going out to buy toothpaste is more of an adventure than taking Indiana Jones on a holiday where you accidentally get mixed up in a race against time with a group of Nazis in an effort to get your towel on the lounger by the pool first there are so many choices and colours that are new and exciting… and flavours… it’s not just minty fresh…

You got to check the competition out; you can’t assume that the brand that was Premier in one country is going to be the Premier brand in all countries… and what the hell do you find out? That maybe there is more competition than you ever faced before… it was a given that the usual brands would be in attendance, no need to mention them, but it’s when you see that some brands have realised that competing bean-for-bean with Premier isn’t going to get them any where, that they need something to give them an edge… and what an edge to get… it would appear that Watties have come up with the Swiss Army Bean, the bean that offers the solution to all problems… and if it gets backing from MacGyver…

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